CRM Marketing Manager, ECommerce & Personalization
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Raleigh, NC
Job Type: Full Time Associate
Req # 23991
Date posted: Tuesday, March 11, 2025
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Description
About the role
MyEyeDr is looking for a CRM Marketing Manager to join the Marketing team, supporting key initiatives across Ecommerce, patient retention and growing personalization capabilities.
This is a collaborative role that will work closely with cross-functional partners, from Creative to Ecommerce and IT, to enhance the patient experience through the end-to-end execution of email and SMS (and sometimes automated voice and postal campaigns). Top candidates will exhibit curiosity, adaptability, project management skills, and meticulous attention to detail. The right individual for this role will be able to manage campaigns from start to finish with little oversight. Ecommerce experience is a plus.
MyEyeDr is looking for a CRM Marketing Manager to join the Marketing team, supporting key initiatives across Ecommerce, patient retention and growing personalization capabilities.
This is a collaborative role that will work closely with cross-functional partners, from Creative to Ecommerce and IT, to enhance the patient experience through the end-to-end execution of email and SMS (and sometimes automated voice and postal campaigns). Top candidates will exhibit curiosity, adaptability, project management skills, and meticulous attention to detail. The right individual for this role will be able to manage campaigns from start to finish with little oversight. Ecommerce experience is a plus.
Reporting to the Director, CRM this is a hybrid role with a flexible work arrangement out of our Vienna, VA or Raleigh, NC offices.
You Will
- Execute email marketing campaigns including the full cycle of planning, wireframing, HTML/CSS, audience segmentation, deployment, and reporting (a separate creative team handles design and copywriting)
- Own Ecommerce lifecycle campaigns, which include complex automation rules and logic (example: contacts re-order reminders)
- Drive the Ecommerce CRM strategy to maximize positive impact on patients and support company KPIs.
- Own and maintain the Ecommerce email marketing calendar
- Apply database knowledge and experience working with data engineering to access data for highly targeted campaigns within Braze
- Provide design and copy direction to the creative team in line with email best practices
- Usher emails through reviews, collecting feedback and making changes as needed (includes submitting creative briefs)
- Be a champion for our creative review and QA processes
- Keep a test-and-learn mindset; pilot new concepts
- Document campaign changes
- Troubleshoot and reconcile issues reported to the CRM team
About You
- Bachelor’s Degree in Marketing or relevant field, or the equivalent combination of education, skills, training & experience
- 5+ years of professional experience building and sending emails; some experience with other CRM channels a plus
- 5+ years of experience with an email service provider (Braze, Salesforce Marketing Cloud, Marketo, Klaviyo, MailChimp, Hubspot, Iterable, etc.)
- At least 1 year experience with Braze (desired)
- Expert experience using filters to set target audiences
- Proficiency in building emails with HTML/CSS, and experience writing personalization strings with a dynamic scripting language such as Salesforce ampscript, Braze liquid, handlebars or similar.
- Proficiency with excel
- Familiarity with SQL and relational databases
- Expert experience reporting on campaign success / understand acronyms like OR, CTR, CTOR, ROI
- Experience using Litmus, Email on Acid, or similar testing tool
- Proven track record of executing on email marketing best practices
- Extreme attention to detail
- Outstanding ability to follow through and drive projects to completion
- Outstanding time management
Grow with Us
- Career Development and Training Opportunities
- Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more
- Participate in our Vision coverage and associate discounts on our products
- Participate in our 401(k) with competitive company match
- Accrue PTO and paid holidays from day one
Introduction | MyEyeDr.
How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.
This role provides a chance for you to build your professional career with an organization that is purposeful and whose values drive actions. You would have the opportunity to prioritize the care of our associates and our patients, to connect the knowledge of our talented teams to our patients’ needs, and to work in a fun, inclusive environment as part of a collaborative team. We are in search of that unique individual who is inspired by a career focused on helping others and providing quality care while continuously growing professionally and improving MyEyeDr. in meaningful ways. If this is you, we encourage you to apply so you can get your journey started with MyEyeDr. where you can help people see, look, and be their very best.
MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.
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