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Integrated Marketing Director

Remote

Job Type: Full Time Associate

Req # 10343

Date posted: Wednesday, November 23, 2022

Description

About the role
See yourself starting a new career journey? MyEyeDr is looking for a Director of Marketing to drive campaign strategy and development, marketing initiatives, and activation. The Director of Marketing will manage the activation strategy for key campaigns, promotions, and initiatives. This position will report to the VP of Digital Marketing and is remote.

You Will

  • Implement integrated marketing campaigns, collaborating with marketing channel leaders, operations leadership, and field teams to deliver a seamless and impactful experience for patients
  • Lead marketing strategy and communicate strategic goals to the creative team. Streamline cross-functional communications and priorities across all platforms.
  • Develop and manage promotion and activity calendar
  • Collaborate with Product, Operations
  • Manage production and creative services process from end to end, including defining project intake needs, leading prioritization process, coordinating creative and production resources and ensuring deliverable dates are met
  • Responsible for developing strong and productive relationships with home office, field teams and external resources through frequent alignment
  • Manage organic social strategy; own patient facing social calendar and content, collaborate with other teams on patient engagement on social and content strategy for B2B platforms like LinkedIn
  • Work closely with creative agency to define upcoming priorities and deliverables, manage day to day collaboration and engage other internal stakeholders as needed
  • Support marketing coordination and campaigns with key product vendors

About You

  • 6+ years’ experience managing marketing campaigns, creative development, and campaign activation 
  • Bachelor’s degree
  • Experience in retail or other location-based businesses preferred

Growth With Us

  • Career Development and Training Opportunities 
  • Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more 
  • Participate in our Vision coverage and associate discounts on our products 
  • Participate in our 401(k) with competitive company match 
  • Accrue PTO and paid holidays from day one 

Introduction | MyEyeDr. 

How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients. 

This role provides a chance for you to build your professional career with an organization that is purposeful and whose values drive actions. You would have the opportunity to prioritize the care of our associates and our patients, to connect the knowledge of our talented teams to our patients’ needs, and to work in a fun, inclusive environment as part of a collaborative team. We are in search of that unique individual who is inspired by a career focused on helping others and providing quality care while continuously growing professionally and improving MyEyeDr. in meaningful ways. If this is you, we encourage you to apply so you can get your journey started with MyEyeDr. where you can help people see, look, and be their very best. 

MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.

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